Our Brand. Our Story.
Our Brand. Our Story.
Onward. Upward. Northeast.
It's not just a tagline, but a promise—a promise that Northeast will empower you with the knowledge, skills, and confidence to define your future in the way you want. It communicates our collective commitment to continuous progress and upward mobility.
Onward. Upward. celebrates our past - a journey marked by resilience and ambition, while pointing us ahead to the boundless opportunities that Northeast presents. A future where together, we push forward and challenge the status quo to turn dreams into realities.
Every experience, every challenge, every accomplishment propels us further. Our students. Our faculty. Our staff. Our alumni. Our partners. Our region. Together, we embark on this journey, where the horizon is boundless, and the direction is clear -
Onward. Upward. Northeast.
Our brand is our story, and we have a powerful story to tell. Let's tell that story together.
Our brand is far more than a logo or set of colors. Our brand is how people react when they hear the name "Northeast." The brand was built on more than 50 years of hard work, determination, and commitment to the region. Today, Northeast is one of the best community colleges in the nation with a brand that reflects its quality and showcases that we are committed to building on that momentum and moving onward and upward.
If we can all tell our brand story by articulating examples our brand values and brand attributes in consistent way, we build trust and familiarity. Northeast's brand attributes are a reflection of the insights and perspectives of hundreds of Northeast faculty, students, staff, alumni, and stakeholders.
Our Marks
These official marks are the core of the visual identity of Northeast Community College.
The "N" monogram not only communicates Northeast as a letter but contains an arrow literally pointing Northeast. This communicates our name and symbolizes a commitment to success of students and our region as it points onward and upward. It represents the drive our students, faculty, staff, partners, alumni, and region have to work together to continually improve.
The seal adds authenticity to our documents and enhances credibility as a degree-granting institution.
The seal does not replace the logo and serves a separate purpose. The seal is to be used on materials associated with official and ceremonial occasions, such as diplomas, transcripts and graduation announcements. The seal is not to be used for promotional purposes.
The Hawk is the symbol of Northeast athletics and school spirit. Through brand research, it was discovered that the previous Hawk logo was successful in communicating many of the characteristics it was supposed to. The goal with the redesign was to create a mark that captured those same characteristics but packaged them in a design truly unique to the Northeast Hawks.
Resources
Brand Elements
Get access to brand files and detailed instruction on how to use our logos, colors, and fonts by emailing marketing@northeast.edu