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Media Arts – Digital Journalism and Social Media Management

Associate of Applied Science Degree

The digital journalism and social media management concentration is intended to prepare students for employment in any number of media and communications-related degree areas including, but not limited to, journalism, broadcasting, communications, media studies, social media management, marketing and public relations. Students will learn to write for websites, newspapers, magazines, and social media. In addition, students will gain experience with multimedia editing tools including photography, audio, video and graphic design. This program utilizes a broad-based approach to communications, including theory and practical experience. Because of the changing nature of the job market and the role mass media plays in contemporary society, the job opportunities in this area are numerous. Career fields include running social media campaigns, print and digital journalism, public relations, media relations, promotions, television broadcasting, radio broadcasting, corporate communications, advertising for print and broadcast, and other occupations that require knowledge of effective communications, traditional media, and online media.
Note that not all courses for each program can be offered every semester.

You will need to successfully complete a minimum of 64 Credit Hours.


Recommended Core Courses


52 Credit Hours
Course Number Course Name Credit Hours
AUDR 1600 Audio and Recording Techniques I 2
AUDR 1615 Audio and Recording Techniques I Lab 1
BRDC 1010 Introduction to Mass Media 3
BRDC 1210 Television Production and Performance 3
BRDC 1600 Drone Operations 1
BRDC 1610 Drone Operations Lab 1
BRDC 2180 Digital Storytelling I 1
BSAD 2520 Principles of Marketing 3
BSAD 2530 Advanced Marketing 3
CINE 1000 Camera & Lighting I 2
CINE 1010 Camera & Lighting I Lab 1
CINE 1020 Camera & Lighting II 2
CINE 1030 Camera & Lighting Lab II 1
CINE 1200 Media Graphics 3
CINE 1700 Post Production I 1
CINE 1720 Post Production II 3
CINE 2000 Camera & Lighting III 2
CINE 2010 Camera & Lighting III Lab 1
JOUR 1150 Applied Journalism I 3
JOUR 1160 Applied Journalism II 3
JOUR 1200 Writing for Print and Digital Media 3
JOUR 2170 Applied Journalism III 3
JOUR 2180 Applied Journalism IV 3
SPCH 2200 Public Relations 3

Required General Education Courses

Behavioral Science

select one
3 Credit Hours
Course Number Course Name Credit Hours
BSAD 1000 Human Relations and Ethics 3
PSYC 1810 Introduction to Psychology 3


3 Credit Hours
Course Number Course Name Credit Hours
BSAD 2050 Business Communications 3


3 Credit Hours
Course Number Course Name Credit Hours
MATH 1100 Topics and Ideas in Mathematics 3

Social Science

3 Credit Hours
Course Number Course Name Credit Hours
ECON 1040 Personal Finance 3

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