Media Arts – Digital Journalism and Social Media Management
Associate of Applied Science Degree
The digital journalism and social media management concentration is intended to prepare students for employment in any number of media and communications-related degree areas including, but not limited to, journalism,
broadcasting, communications, media studies, social media management, marketing and public relations. Students
will learn to write for websites, newspapers, magazines, and social media. In addition, students will gain experience with multimedia editing tools including photography, audio, video and graphic design. This program utilizes
a broad-based approach to communications, including theory and practical experience.
Because of the changing nature of the job market and the role mass media plays in contemporary society,
the job opportunities in this area are numerous. Career fields include running social media campaigns, print
and digital journalism, public relations, media relations, promotions, television broadcasting, radio broadcasting,
corporate communications, advertising for print and broadcast, and other occupations that require knowledge of
effective communications, traditional media, and online media.
Note that not all courses for each program can be offered every semester.
You will need to successfully complete a minimum of
64
Credit Hours.
Courses
Recommended Core Courses
Core
|
52 Credit Hours |
| Course Number |
Course Name |
Credit Hours |
| AUDR 1600 |
Audio and Recording Techniques I |
2 |
| AUDR 1615 |
Audio and Recording Techniques I Lab |
1 |
| BRDC 1010 |
Introduction to Mass Media |
3 |
| BRDC 1210 |
Television Production and Performance |
3 |
| BRDC 1600 |
Drone Operations |
1 |
| BRDC 1610 |
Drone Operations Lab |
1 |
| BRDC 2180 |
Digital Storytelling I |
1 |
| BSAD 2520 |
Principles of Marketing |
3 |
| BSAD 2530 |
Advanced Marketing |
3 |
| CINE 1000 |
Camera & Lighting I |
2 |
| CINE 1010 |
Camera & Lighting I Lab |
1 |
| CINE 1020 |
Camera & Lighting II |
2 |
| CINE 1030 |
Camera & Lighting Lab II |
1 |
| CINE 1200 |
Media Graphics |
3 |
| CINE 1700 |
Post Production I |
1 |
| CINE 1720 |
Post Production II |
3 |
| CINE 2000 |
Camera & Lighting III |
2 |
| CINE 2010 |
Camera & Lighting III Lab |
1 |
| JOUR 1150 |
Applied Journalism I |
3 |
| JOUR 1160 |
Applied Journalism II |
3 |
| JOUR 1200 |
Writing for Print and Digital Media |
3 |
| JOUR 2170 |
Applied Journalism III |
3 |
| JOUR 2180 |
Applied Journalism IV |
3 |
| SPCH 2200 |
Public Relations |
3 |
Required General Education Courses
Behavioral Science
select one
|
3 Credit Hours |
| Course Number |
Course Name |
Credit Hours |
| BSAD 1000 |
Human Relations and Ethics |
3 |
| PSYC 1810 |
Introduction to Psychology |
3 |
Communication
|
3 Credit Hours |
| Course Number |
Course Name |
Credit Hours |
| BSAD 2050 |
Business Communications |
3 |
Mathematics
|
3 Credit Hours |
| Course Number |
Course Name |
Credit Hours |
| MATH 1100 |
Topics and Ideas in Mathematics |
3 |
Social Science
|
3 Credit Hours |
| Course Number |
Course Name |
Credit Hours |
| ECON 1040 |
Personal Finance |
3 |
